The UK's top ten eCommerce platforms 

The top 10 eCommerce platforms for your UK retail business

The top 10 eCommerce platforms for your UK retail businessThe UK e-commerce market has undoubtedly solidified its position as a global leader, boasting impressive prosperity, rapid technological advancements, and a forward-thinking approach by supermarkets and department stores who embraced online shopping early on.

This strategic early entry paved the way for a flourishing culture of online shopping, sparking a continuous stream of e-commerce innovations and widespread high-tech adoption among both businesses and consumers.

Although the retail sector might be experiencing a slight slowdown, the e-commerce market tells a different story. In 2018, it reached an impressive milestone of 175 billion euros, and experts are confidently projecting this figure to soar to 200 billion euros by the end of this year.

While some of the prominent e-commerce platforms in the UK are local sister sites of their US counterparts, the local UK e-commerce market still shines brightly. This is largely due to the presence of several major retailers, a plethora of niche e-commerce sites catering to diverse interests, and the ideal consumer market conditions. A remarkable 95 percent of the population is online, with a staggering 87 percent of them actively engaging in online shopping.

As it stands, the conditions for e-commerce businesses in the UK are incredibly favorable, and the forecast only looks brighter. With such an enthusiastic embrace of online shopping and a constant drive for innovation, the UK’s e-commerce landscape shows no signs of slowing down anytime soon.

What are the top 10 UK eCommerce Platforms?

When delving into the thriving e-commerce sector in the UK, understanding its key players becomes paramount. As of December 2024, the UK’s top 10 e-commerce contenders were an intriguing blend of US giants like Amazon and eBay, alongside esteemed homegrown brands with traditional retail origins, such as Argos and John Lewis. Harmoniously woven into this tapestry were the e-commerce purists, exemplified by the likes of Asos, contributing to the vibrant diversity characterizing the UK’s e-commerce realm.

A notable trend that emerges is the ascendancy of marketplaces and brands, competing across a vast spectrum of categories. This fascinating dynamic showcases the breadth of choices available to UK consumers. However, we mustn’t overlook the fact that beyond this top 10 echelon, a thriving market of niche sites awaits, each enjoying a dedicated and loyal consumer following.

In our quest to shed light on the UK’s e-commerce landscape, we employed the powerful analytical lens of SimilarWeb. Through meticulous research, we proudly present to you the crème de la crème – the top 10 highest-ranking e-commerce sites, providing a glimpse into the innovative world of online retail in the United Kingdom.

1. Amazon

Amazon stands as an indisputable giant in the e-commerce realm, commanding unparalleled influence in the UK and beyond. With an estimated staggering number of 220.7 million monthly visitors, it comes as no surprise that Amazon’s UK site reigns as the foremost e-commerce platform in the country. Remarkably, not only does it secure the top position in the e-commerce domain, but it also proudly claims the 4th highest-ranking spot across all categories in the UK and an impressive 42nd rank globally.

Beginning its journey as a humble online bookstore, Amazon has metamorphosed into an unrivaled superpower, dominating an extensive array of e-commerce categories, encompassing everything from cutting-edge computers and electronics to classic books and literature, and even extending its reach into the ever-popular realm of TV and movie streaming. With its unwavering commitment to innovation and customer-centricity, Amazon’s reign in the e-commerce world shows no signs of abating.

2. eBay

eBay, a pioneering marketplace, has carved a prominent niche in the world of e-commerce, boasting an estimated monthly visitor count of 146.3 million. Renowned as a go-to platform for buying and selling an impressive array of products, ranging from cutting-edge electronics and automobiles to fashionable apparel, rare collectibles, sporting goods, digital cameras, baby items, and even sought-after coupons, eBay caters to virtually every online shopping desire.

Just like its counterpart Amazon, eBay’s diverse product portfolio spans multiple categories, making it an attractive destination for customers across various demographics. With its extensive reach and commitment to facilitating seamless transactions, eBay continues to flourish as a dynamic marketplace where buyers and sellers come together to explore a treasure trove of options and engage in successful transactions.

3. Asos

Founded in 2000, Asos has rapidly transformed into a beloved online fashion and cosmetics retailer, captivating fashion enthusiasts worldwide with its trendsetting offerings. Garnering an impressive estimated number of 33.75 million monthly visitors, Asos has solidified its position as a leading player in the global fashion e-commerce arena, securing an enviable 5th rank in the lifestyle/fashion and apparel category on a global scale.

Boasting an extensive inventory, Asos showcases over 850 prominent brands alongside its own exclusive line of clothing and accessories, captivating fashion-forward shoppers with a plethora of choices. The brand’s reach is truly international, shipping its fashion-forward products to all 196 countries from strategically located fulfillment centers in the UK, US, and EU.

Targeting primarily young adults, Asos warmly welcomes fashion enthusiasts from every corner of the planet, making it a preferred destination for those seeking the latest trends and styles in the world of fashion.

4. Currys PC World

Originally a computer store, Currys PC World has successfully evolved into one of the UK’s largest and most comprehensive e-commerce destinations, drawing an estimated number of 26.97 million monthly visitors. Boasting an impressive selection, the site now encompasses a wide spectrum of products, spanning from top-of-the-line TVs, washing machines, cookers, and cameras to cutting-edge laptops and tablets, among others.

With a strong presence both online and in physical stores, Currys PC World stands out for its convenient services, offering free home delivery and a reserve online and collect in-store option. Specializing in the electronics and technology/consumer electronics category, the site proudly claims the 9th rank in this competitive segment.

As the e-commerce landscape continues to evolve, adapting to changing shopping behaviors, Currys PC World’s success lies in its ability to cater to all categories and demographics, ensuring it remains a preferred choice for consumer spending. Embracing affiliate products and expanding its own product lines, the site continues to thrive, exemplifying a versatile and customer-centric approach that captures the hearts of tech-savvy shoppers across the UK.

5. Gumtree

Pioneering the concept of free classified ads in the UK, Gumtree has been instrumental in revolutionizing the way people buy, sell, and find opportunities locally. With an estimated monthly visitor count of 14.85 million, Gumtree remains at the forefront of the classifieds landscape, offering a diverse range of products and services, from automobiles to properties, and even job listings, all within the local area.

It continues to be the go-to platform for millions of users, with one in three adults in the UK utilizing Gumtree each month. As a dynamic marketplace facilitating seamless transactions, job postings, and apartment rentals, Gumtree proudly ranks as the premier site in the marketplace category, perpetuating its legacy as the nation’s leading classifieds platform.

6. Argos

Argos, a powerhouse among UK’s digital retailers, has earned its reputation as a go-to destination for a staggering array of products, with an impressive estimated number of 13.44 million monthly visitors. Seamlessly catering to diverse needs, Argos boasts a comprehensive online and in-store inventory, featuring over 60,000 products spanning toys, clothing, electronics, appliances, jewelry, gardening equipment, and much more.

Partnering with esteemed brands like Bose, Beats, Dyson, LEGO, Nespresso, and Samsung, Argos entices a broad spectrum of customers from various demographics.

Their commitment to quality and variety has solidified Argos as a favoured choice among shoppers seeking convenience and an extensive selection of top-notch products, establishing them as a leading force in the realm of digital retail in the UK.

7. John Lewis & Partners

John Lewis & Partners, a retail powerhouse, has earned its esteemed status as a comprehensive destination for a wide range of products, drawing an estimated number of 11.03 million monthly visitors.

Whether it’s the latest trends in homeware, furniture, and fashion or an array of beauty products and electrical items, John Lewis leaves no stone unturned in meeting diverse customer needs. Impressive as it may be, their offerings go beyond the typical retail scope, as they even provide optometry and financing services.

Originally established in the UK, John Lewis has since expanded its reach to Australia and the Republic of Ireland, making its mark as a global retail giant. The brand’s wide appeal lies in its ability to attract customers across various categories, offering a diverse and comprehensive range of high-quality goods that caters to every discerning shopper’s preferences and desires.

8. Tesco

Tesco, the renowned UK supermarket chain, stands tall with an extensive network of 3,400 stores scattered nationwide, complemented by a thriving e-commerce arm that draws an estimated number of 9.346 million monthly visitors, securing the number one position in the UK’s food and drink/groceries category.

Beyond its grocery empire, Tesco has impressively diversified its offerings, venturing into clothing, banking, telecommunications, and more, transforming into a formidable competitor across a wide array of categories.

This strategic expansion has allowed Tesco to capture the attention of customers from various demographics, cementing its position as a go-to destination for consumers seeking an all-encompassing retail experience.

With its unwavering commitment to providing quality products and services, Tesco has solidified its status as a retail giant that effortlessly caters to the diverse needs of its loyal customer base.

9. Marks & Spencer

Marks & Spencer, a distinguished one-stop online department store, has captivated customers with its extensive selection of products, garnering an estimated number of 8.843 million monthly visitors.

From trendy clothing and stylish home decor to exquisite furniture, beauty essentials, delectable food, fine wine, beautiful flowers, and thoughtful gifts, Marks & Spencer caters to diverse needs while offering convenient free delivery, store collections, and hassle-free returns. While fashion and apparel remain their specialty, Marks & Spencer’s reach extends far beyond the world of retail, branching out into M&S Bank, M&S Energy, and M&S Opticians, positioning them as formidable competitors across multiple markets.

Their commitment to excellence and customer satisfaction has firmly established Marks & Spencer as an enduring retail icon, beloved by shoppers seeking quality and variety all in one place.

10. Asda

Asda, an innovative e-commerce store, has captured the hearts of millions of shoppers, drawing an estimated number of 6.936 million monthly visitors. Catering to the diverse needs of families, Asda serves as a comprehensive one-stop destination, offering fresh groceries and an extensive array of product lines, including the popular George Clothing and George Home brands.

Beyond their retail offerings, Asda goes the extra mile by providing insurance services, all conveniently delivered right to their customers’ doorsteps, saving them both money and time. With a commitment to meeting the diverse needs of families, Asda excels in a range of goods, but it is in the food and drink/grocery category where they truly shine, securing a noteworthy second rank.

By consistently delivering quality products and services, Asda has earned its place as a trusted and beloved e-commerce site, bringing ease and convenience to the lives of countless shoppers across the UK.

Read more: eCommerce Financing


In conclusion, eCommerce platforms have become an indispensable tool for UK retail businesses, revolutionizing the way they engage with customers and conduct transactions. With the exponential growth of online shopping and the ever-increasing demand for convenience, these platforms offer a vast array of benefits. From expanding the customer base beyond geographical boundaries to providing real-time data insights for informed decision-making, eCommerce platforms empower businesses to thrive in the digital age.

Moreover, they offer a seamless shopping experience, personalized recommendations, and secure payment gateways, fostering trust and loyalty among customers. As the digital landscape continues to evolve, embracing the potential of top eCommerce platforms will be crucial for UK retail businesses to stay competitive, enhance their market reach, and create lasting connections with their customers. By leveraging these platforms effectively, UK retailers can position themselves for sustained growth and success in the dynamic and ever-evolving world of online commerce.

Business Finance Expert at PDQ Funding | + posts

Lee Jones is a seasoned Business Finance Specialist with over two decades of invaluable experience in the financial sector. With a keen eye for market trends and a passion for helping businesses thrive, Lee has become a trusted advisor to countless organizations seeking to navigate the complexities of finance.