We’re at that spooky time of year once again and though the Coronavirus pandemic may well have altered your personal plans for Halloween, your small or independent business can most certainly still use it to your advantage. You can promote and market your business around the Halloween period to great effect, so don’t miss this rare opportunity that only comes around once a year.
Below you’ll find our top tips on marketing your business this Halloween; this time can be used to your business’ advantage, even during the Covid-19 pandemic. You may not be able to go trick or treating this year, but you can still maximise your business potential by following these helpful tips and tricks:
Offer a Halloween-themed item or service
The vast majority of businesses can offer Halloween-themed variants of products they normally sell, or services they usually offer. By beginning to sell products that are based on Halloween will instantly identify your customer base to a level of novelty which they’ll find especially pleasing and satisfying this year, as people have been starved of that level of enjoyment, due to the ongoing issues surrounding the pandemic.
Here’s a few example ideas for you to think about:
- Bakeries can offer items such as ghost or witch cookies and cakes, so let your creativity get the better of you
- Restaurants, pubs and bars could offer Halloween cocktails and other drinks that have been renamed/rebranded to fit into this time of year
- Florists could offer flower arrangements and decorations that heavily feature the colours orange, black, green and purple
- Gyms could offer their usual fitness classes, but instead of the usual music being played they could create a playlist that features a lot of Halloween songs, etc.
- Whatever your business is you could at least have your staff members partake in fancy dress and embrace the Halloween period in a bigger way than usual.
Online businesses can update their websites
An extremely simple way of marketing your business around October 31st is to update your company website’s front page or home page, by making it Halloween-themed. You can update the colour schemes you’ve been using to the traditional Halloween colours for a couple of weeks towards the latter half of October. This is a simple touch that will likely get your audience engaged, particularly people that visit your business regularly, who will notice any updates and appreciate them more than others may.
Digital marketing should be at the forefront of your creative mind when looking out for new ways to create extra attention around your own business ideas.
Make the most of your social media accounts
The social media pages attached to your business should be wisely utilised around holiday seasons, such as the Halloween period itself. By creating posts that link to Halloween, you’re likely to see more engagement from new users in October, because Halloween will always be a trending topic on the internet every time it rolls around. You see, Halloween marketing shouldn’t only take place in stores or websites, but rather through the entirety of a business’ core when they’re trying to maximise sales and levels of consumer engagement around it. Marketing ideas can come in all shapes and sizes, but if you want to truly muster up that Halloween spirit within your company, don’t forget to put the word out there, via your socials.
Social media is one of the best ways to capture potential customers of the future, so just as long as you’re posting about things that will engage with their personal interests, such as Halloween throughout October, you’re doing the right thing for your business.
Around this time of the year you should focus your efforts on Instagram posts, or other social media websites that can create interactions between the business and its consumers. You could have polls and other kinds of voting activities on Twitter, interactive stories on Instagram and heavily-utilised comments sections under Facebook posts. Social media accounts are free so if you own a small business, make sure it has them and get them posting actively in order to connect further with your audience.
Local business events
You can still organise or take part in events that bring the local community together; this is something many people may be interested in as they’ve not had these kinds of opportunities for the larger part of 2020. Sure, you’ll have to abide to social distancing guidelines, but it isn’t like that’s not something we’re all used to doing by now. This is the perfect time of year to get everyone together and put your own business venture at the centre of the attention.
Hosting an event that causes a lot of foot traffic may be the perfect replacement for any Halloween party that has had to be cancelled this year. So even if it means arranging a pumpkin patch event where people can purchase pumpkins, or a series of market stalls throughout your high street that are selling Halloween themed products from your business, make sure it’s got your company’s name attached to whatever it ends up being.
Decorate your business premises
This may seem like a really obvious one and you may be left wondering how this could help you out at all. Though, it very likely will help your business to flourish around this time of year, even if you’re based in an office space. Still confused as to why? Well, by placing decorations around the office (or wherever your place of work may be located) you’ll likely help in raising the mood of your staff members, as they’ll see an effort has been made in the place that they work, and thus will either work harder or just generally be more interested and engaged in their daily tasks.
This will help you, the business owner, in the long run as you’ll have a place that fits in with the time of year, but you’ll also, more importantly, have a team of staff members that are better equipped, with far better attitudes, to completing the work you’ve laid out for them to do.
Still need a helping hand?
This year has been incredibly difficult for business of all shapes and sizes. If you’re continuing to struggle financially during the Coronavirus pandemic, understand that you’re not alone. The team here at PDQ Funding are here to help out any small businesses that need an injection of cash to either get back on track, or advance to the next stage.
PDQ Cash Advance is most commonly known as a Merchant Cash Advance or business cash advance but what does this type of business finance mean? Merchant cash advance loans are becoming increasingly popular within the UK for small businesses. so we’ve put together a simple guide to explain the benefits behind this new type of loan. It will also show how it can work to your advantage should your business need funding.
Will Halloween 2020 be cancelled?
While we can’t advise any parents to take their youngsters out trick or treating this year, we know for sure that Halloween doesn’t need to be cancelled from a business perspective. Halloween parties and get-togethers will have to unfortunately be postponed until next year though.
The Guardian has reported that any cancellation this year will be bad news for retailers in the UK. They report, “The end of trick or treating is also bad news for retailers. Last year, Britons spent more than £400m on Halloween. But charities working with older people have urged parents and children to think carefully about continuing the tradition this year”.