People love receiving gifts, and gift cards are the perfect way to show your loved ones that you care as well as increasing the gift card sales for retailers. Not only do they provide the recipient with the freedom to choose their own present, but they also encourage them to visit the shop more often. In fact, research has shown that people who receive gift cards are more likely to visit the retail shop more often than those who don’t.
This is because gift cards act as a reminder to visit the store, and they also show that the retailer is generous and cares about its customers. So if you’re looking for a way to increase sales, give your customers some love with a gift card. Offering gift cards is one of the smartest things a retailer can do to increase sales and profits. Gift cards provide customers with an easy way to shop, and they also promote loyalty among shoppers.
However, only offering gift cards isn’t enough to ensure success. Retailers need to make sure that their gift cards are beneficial to both customers and the business. For example, discount gift cards are a great way to attract new customers, while Reward Points gift cards can help to encourage repeat business. In addition, retailers need to let their customers know that they offer gift cards! Promoting gift cards through advertising, social media, and in-store displays is critical to increasing sales.
By offering helpful gift cards and promoting them effectively, any retailer can boost their bottom line.
Ways to boost retail gift card sales
Retails can use the following ways to boost gist card sales in 2023.
1. Increase Visibility
If you’re looking for a way to increase the visibility of your store’s gift cards, there are a few things you can do. First, make sure they’re prominently displayed near the register or in a prominent location in your store. You can also include them in your weekly advertisements or send out direct mailers to customers.
Another option is to offer special promotions for purchasing gift cards, such as a discount on future purchases. Finally, be sure to spread the word about your gift cards through word-of-mouth marketing. Let your customers know that they’re an option and why they’re a great choice for gifting. By taking these steps, you can increase the visibility of your store’s gift cards and encourage more people to purchase them.
Increasing visibility of your gift cards, non-intrusive in-store marketing is a great option. By placing cards in strategic locations throughout your store, you can make them more visible to potential customers. This not only helps increase your shop’s revenue, but also helps out consumers who are looking for a gift. When customers can easily see and purchase your gift cards, everyone benefits. So if you’re looking for a win-win situation, increasing the visibility of your gift cards is a great way to go.
2. Incentivise Purchases
In today’s digital age, it can be easy to forget the importance of brick-and-mortar stores. However, studies show that people still enjoy the experience of shopping in-person, and often appreciate the personal touch that comes with it. One way to capitalise on this is by offering gift cards to customers who spend a certain amount in-store.
This allows you to reward them for their purchase, which could create loyalty towards your shop in the future. In addition, it increases people’s awareness of your gift cards, which could incentivise them to make future purchases. Ultimately, this is a win-win for both you and your customers, and is a great way to boost sales and create loyalty.
If a customer refers a friend who makes a purchase, you could offer them a gift card as a reward. You could also do this for customers who sign up for an email newsletter or follow you on social media. This is a great way to boost your gift card sales while benefiting other aspects of your business. Gift cards can also be used as prizes in competitions or giveaways, which can help to generate excitement and interest in your products or services. So If you’re looking for a way to increase sales and engagement, consider using gift cards as incentives.
According to a recent study, 72% of people spend more than the value on their gift cards when shopping. This means that, even though you’re giving gift cards to customers, you can begin to increase your profits. In order to maximise this effect, you can incentivise purchases by offering discounts or special deals for customers who use gift cards.
In addition, you could offer special deals that are only available to gift card holders. For example, you could give VIP access to sales or early access to new products. By offering these incentives, you can encourage customers to use their gift cards and increase your profits at the same time.
3. Use Email Marketing and Social Media
A successful shop isn’t just a physical location – it’s also a community. By connecting with customers online and promoting a sense of brand loyalty, you can attract new customers and keep people coming back. Social media is the perfect place to start developing this community. Not only can you connect with people from all over the world, but you can also share news and promotions, and get feedback from customers.
In addition, social media is a great way to promote your in-store gift cards and store incentives. By using social media to build a strong community around your brand, you can create a successful shop that people will love.
Email marketing is a powerful tool that can be used to promote your gift cards. By sending targeted offers and promotions to your customers, you can encourage them to sign up for your email newsletter. And by including a link to your gift card page in your emails, you can make it easy for customers to find and purchase your cards. Gift cards are a great way to incentivise customers and promote your business. So why not use email marketing to get the most out of your gift card program.
Customers are guaranteed to be looking for gift ideas, and your gift cards can be the perfect solution. Make sure to let customers know about your gift cards in a way that is helpful, not intrusive or overwhelming. Promote them on your website, in social media posts, and in emails. And don’t forget to include them in your holiday marketing materials. By making it easy for customers to find and purchase your gift cards, you’ll be sure to boost your sales this holiday season.
4. Holiday and Event Promotions
Christmas may be the most wonderful time of the year, but it can also be the most expensive and the businesses for retailers. Between buying gifts for family and friends, attending holiday parties, and travel expenses, it’s not uncommon to see holiday budgets blow up. That’s where gift cards come in. Not only do they allow the recipient to choose their own present, but they can also help to alleviate some of the financial stress that comes with the holidays.
For Christmas business ideas, this makes Christmas the perfect time to promote gift cards. By marketing your cards to people who are already searching for gifts, you can boost sales and bring in additional revenue. So if you’re looking to give your business a Merry Christmas, make sure to promote your gift cards this holiday season!
By offering promotions and discounts on gift cards, you can encourage people to buy them not only for Christmas, but for birthdays and other special occasions throughout the year. In addition, by creating promotions specifically for gift card purchases, you can attract new customers and increase your sales. So if you’re looking for a way to boost your business, consider offering gift cards. They may just be the perfect solution.
5. Speak to Customers
Most businesses rely on some form of advertising to promote their products or services, but there are other, more subtle ways to get the word out about what you have to offer. One of the most effective is word-of-mouth promotion. Studies have shown that people are more likely to believe a personal recommendation from someone they know and trust than any other form of advertising. And while it may seem like an old-fashioned method, it can be surprisingly effective in today’s digital world. After all, social media is just a modern version of word-of-mouth promotion, and it can be a powerful tool for businesses.
To take advantage of this type of promotion, it’s important to be proactive. A customer who doesn’t know about a store’s gift card program won’t ask about it. Ask your staff to suggest your gift cards and talk about the latest promotions and offers. You can also provide incentives for customers who recommend your business to their friends and family. Whatever approach you take, remember that word-of-mouth promotion is still one of the most effective marketing tools available.
6. Personalise your Gift Cards
Personalised gift cards are a great way to make your brand stand out in a crowded market. By offering customers the ability to personalise their cards, you can create a unique and memorable experience that will encourage them to return to your store. There are a number of ways to personalise gift cards, such as adding the recipient’s name or a special message.
You can also include a photo or design that reflects the recipient’s interests. By taking the time to personalise your gift cards, you can show your customers that you value their business and are willing to go the extra mile to provide them with an exceptional experience. By utilising custom gift card printing, you can create vibrant designs that are sure to attract attention.
This not only makes your gift cards more visually appealing, but also helps to differentiate them from other brands. In addition, custom gift card printing allows you to add your own branding and messaging to your cards. This further helps to make your cards unique and ensures that they remain memorable long after they’ve been purchased. Ultimately, custom gift card printing is the perfect way to create truly unique cards that are sure to impress.
Conclusion
Retailers are always looking to boost their gift card sales, as the competition from the digital space expands, picks and mortar stores need to incentivise customers to spend more in their stores gift cards are one way for to maximise sales in retail.
Lee Jones is a seasoned Business Finance Specialist with over two decades of invaluable experience in the financial sector. With a keen eye for market trends and a passion for helping businesses thrive, Lee has become a trusted advisor to countless organizations seeking to navigate the complexities of finance.