choosing a company name

Choosing the perfect name for your new business

Education

how to choose a company nameComing up with a name for your company is an obvious, but crucial step in the creation of any new start-up business. This can be something that describes to the customer exactly what your business is, or something more abstract, the decision is completely up to you.

One thing which you will need to consider however, is the originality of your chosen name, check that no other business has the same title. GOV offer this handy name checker service to everyone starting a new business, so ideally you’ll be able to look on their before attempting to make your business go live.

The name you choose will be the identity of your new business and will stick with it throughout its lifespan, so think long and hard about what you want it be called before you make the decision. Go for something memorable that carries with it some meaning to you.

The name changing decisions

We have compiled a list of useful tips for any upcoming entrepreneur looking to start their own business venture. You can find these by reading on below:

Don’t call it anything too difficult to spell

If you want to build a recognisable brand, and one that is easily identifiable to customers around the UK and beyond, it simply cannot be difficult to spell or pronounce. How do you expect customers to tell their friends and family members about your new start-up business venture if they cannot even spell the name of it? This could harm you on social media, as people may not be able to find the accounts attached to your company, and in more places that you may have not even thought about.

If people cannot spell the name of your brand in the digital age, there is no chance of them spending more than 30 seconds searching Google for it. With more online competition currently out there than ever before, you need to be sure that you’re catching people’s attention easy. Make your business’ name simple and easy to spell.

Another thing to look out for is that if your company name is ‘made up’ (not a real word found in the dictionary), smart phones may try to autocorrect the spelling of it and change it to something else. Be wary of this and test your new name first before finalising it.

Make sure your name isn’t being used somewhere else 

You can’t go using the name of an already existing business for legal reasons. However, you will also not want to name your brand new business idea after anything else that shares the same name. Not only will you want this to try and remain as unique as possible, but also because you don’t want your potential audience to be searching the internet for you, only for them to find some obscure band from a completely different part of the world.

You need a name that will only bring you up when typed into a search engine, so make sure you do some serious research into this before setting your heart on something that will struggle to deliver the required results.

Don’t choose a name that could limit business growth 

This is an important point to take on board for any new business owner looking to put a name to his/her venture. If you call your business ‘The Best Book Store’ (we wouldn’t recommend that name), but then a little further down the line you decide you want to sell more than just books, your business won’t be in a great place to do so.

Remember that your company name is the first point on connection and communication you’ll likely have with any of your target audience members. Therefore, you should call it something that is open to future growth, but also something that will connect with people as quickly as possible. Do not allow naming confusion to limit your projected sales.

Go and get that domain name

Be sure to get the ‘.com’ for your business rather than the ‘.net’ or ‘.biz’, etc. This is because customers and consumers are more likely to associate a professional business with a ‘.com’ than they are with a company that uses an alternative domain extension. If someone already has your requested domain name, they are likely not using it and may therefore be willing to sell it to you, just as long as the price is right.

As soon as your company name is fully confirmed you should head over and grab that all-important domain name. Having a professional looking website is a key to gaining an online following, so act quickly to build up your business’ online profile.

Also make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Instagram. If you have managed to come up with an original name, there shouldn’t be too many obstacles in your way when trying to land those social media profile usernames.

Make sure the name is catchy enough

This may not sound all that important to you, but at the end of the day you’ll want your team of employees to be able to state where they work without hesitation. You’ll also benefit from customers being able to spread the word about your business through word of mouth, so ensure the company name is something that sticks in their heads for longer than the amount of time they spend on the premises.

In order to make your name catchy, it is often a good idea to call it something short and simple. A short, snappy name is a great way to catch the eye of the consumer on the high street and get them intrigued as to just exactly what your business is all about.

Ask other people about your business’ name

One way to decide on a name for your company if you’re really struggling to finalise your decision, is to get your friends and family involved on the decision making process. You may want to draw up a list of around five or six different potential names, hand them to a group of your peers, and wait for them to pick what they think the best option is. After doing this, you’ll either find yourself with annoying split decision, or a clear winner that decides on the name of your company for you. It is often the best approach if you’re stuck on a few different ideas that you like in equal measure.

The name of the game 

At the ned of the day all great businesses, be them big or small, independently run or a global phenomenon, need a great name. Take your time when deciding on what’s right for your business, as a name change further down the line could potentially confuse your audience and have somewhat of a backlash effect on your venture. However, do not get too hung up on the name of your company, it isn’t the be all and end all of your business proceedings.

If you have a strong business idea, take the time to give it a great name, and you’ll hopefully see the profits start to roll in.

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