Social Media can be a small business’ ticket to growth

Social Media can be a small business’ ticket to growthFor many people within the world of business, the building of their personal online brand and image is as important to them as the stature of their company. This is because over the past decade or so, being an online influencer or building up an established now over the internet has become an extremely profitable avenue to travel down.

Gaining the level of popularity and credibility needed to become a recognisable face online takes a lot of social media grafting, which is why running a social media account can more or less become a full-time job for many in this day and age.

Social media for small businesses

Though, you should be aware that utilising social media in a smart, consistent way can be a great way to connect to your audience and widen it further, especially if you’re the owner of a small business.

The extensive presence of social media is something that can be commonly found throughout the vast majority of online businesses. This is because it essentially acts as a free added strand of both branding and marketing.

How TikTok can aid your business growth

TikTok is perhaps the most recent social media revelation to take the world by storm, so naturally it is only a mater of time before it starts being integrated into business marketing. This could be a great place for small businesses to get a heads up on their competition if they learn how to utilise the platform effectively over the coming months.

Not only will beginning to focus some of your marketing strategies into newer applications such as TikTok be a positive thing if you’re looking to connect with a younger, more current audience base, it’ll also show other businesses that you’re ahead of the curb and not reliant on solely copying the moves of others. Ambition goes a long way in proving to your audience, as well as your peers just how seriously you’re taking your business and that’ll in turn make them take you more seriously also.

TikTok itself this year crossed the 2 billion download marker, meaning it is an obvious platform for any business to try and make a marketing push on right now. You should ensure that you act before the hype surrounding this social media platform fades away in order to capture the maximum amount of traffic to your posts.

If you’re looking for some tips on how to make high quality content on the platform, Entrepreneur have an article worth reading from earlier this year. An example they’ve come up with is just how important it is to be posting with great regularity if you want to make sure you’re connecting with as large an audience as possible on there.

They say, “If you post at least once a day, the TikTok algorithm starts to favour you as a creator and you have an increased likelihood of getting featured on the sought-after ‘For You’ page”.

If your business has been closed because of Covid-19

Social media can be a great way to convey a message to your customer base, and that is exactly what you should be aiming to do around this period of time. Communication between business and clients or customers is vital in keeping up to date with everything that’s going on while we’re all having to stay at home.

This would also be a good system to utilise when you’re planning on returning back to work. Conveying over the message that you’re due to reopen will let people know when they can expect to purchase items from you once again, giving them some time to gather funds and get themselves ready to shop with your company once more when it finally has the chance to reopen.

Is there a negative side?

You should keep in mind that growing your business through the use of social media requires commitment, themed branding, observational skills and hard work. You have to focus on what it is your consumers interact with and hone in on a niche you find. It can be very tedious at times and require a lot of extra effort from yourself, as the business owner.

To make the most out of social media with a business, you have to create a coherent feed of posts, making yourself instantly recognisable to your followers. There are some classic examples of this, especially on Instagram, where business use images and photographs to advertise their branding.

Using social media from a business perspective also makes you settle on a target audience from an early point in your company’s lifespan. This includes making choices regarding how frequently you create posts and how formal you allow your writing to be in those said posts.

It will also dictate how many links you include, what images are right for your audience, and what type of content you think will receive more impressions and interactions. Your audience will dictate how serious or light-hearted your content can be on the social media sites too.

Be ready to keep up appearances

Social media marketing requires commitment, themed branding, observational skills, and hard work. You have to focus on what it is your consumers interact with and hone in on a niche you find. It can be very tedious, hard work.

To make the most out of social media with a business, you have to create a coherent feed of posts, making yourself instantly recognisable to your followers. There are some classic examples of this, especially on Instagram, where business use images and photographs to advertise their branding.

Using social media from a business perspective also makes you settle on a target audience from an early point in your company’s lifespan. This includes making choices regarding how frequently you create posts and how formal you allow your writing to be in those said posts.

It will also dictate how many links you include, what images are right for your audience, and what type of content you think will receive more impressions and interactions. Your audience will dictate how serious or light-hearted your content can be on the social media sites too.

Size matters

The size of your business very much depends on whether social media marketing will be right for you or not, if you’re a smaller company you should analyse if it’s going to be worth the time and effort you’ll have to put in each day. If you fail to create a strong brand on social media, people won’t interact with you, so it’s got to be more than just a few Facebook ads. Take the time to asses your own businesses situation and move forward from that position. This is why creating a business plan is essential to longevity and success.

The small business effect

Social media can be a great way to grow any small business’ audience, as well as making your overall brand more reputable and trustworthy. Don’t be fooled into thinking you need to shell out for a social media marketing worker or team of workers if you’re just a small business, but you should be open to the fact that social media can help to grow any business in this day and age, including yours.

Utilising the newer applications will likely be the best way to get a heads up on your competitors in regards to growing your audience, so making your start there could be a game changer for you and your business venture.

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