One of the first things you need to do once you have started a business is let people know what you have to offer.
This is where your marketing campaigns and strategies will first come into play. As the owner of a small business, you won’t likely have a huge amount of cash to spend on marketing and advertising, so you are going to have to utilise some cost-effective techniques.
We are here to run you through some of the cheapest and most effective ways of marketing any new small business venture. Read on to hear our guidance on marketing a small business venture with a shoestring budget.
Use social media to your advantage
It’s insufficient to simply ‘be on Facebook’ and expect engagement levels to be high without any further effort. You need to draw in your target audience. Loads of small businesses avoid this sort of marketing since it’s excessively tedious or they aren’t acquainted with social media, so they keep away from it at all costs.
This form of content marketing is perfect for small businesses that don’t necessarily have the funding just yet to employ a digital marketing team or social media marketer. As long as you go about things the right way, you’ll be able to run a steady ship on your own for the time being.
Look at how your rivals are utilising their social media channels. Take motivation from them, and even improve on what they’re doing if you can. Post about what’s happening in your sector, what you’re energetic about or tips and tricks that potential clients could learn from.
Once you build up an audience online you will be able to benefit from them and ultimately bring more custom to your business with this style of marketing. So, take as much time as is required to achieve your maximum potential across multiple social media channels. It will definitely be worth it in the end.
Make a free Google My Business account
One of the earliest things you should do is create a Google My Business account. This will mean that when somebody searches for your type of business within their area, you will appear in the search results online. In addition to this you’ll also be noticeable on Google Maps and Google+ as well.
Everybody uses Google these days, so make sure you are going to pop up to all the right folks at the right times. Once again, this is a free marketing feature you can most certainly benefit from.
Utilise email marketing
At the point when you start a business, constructing an email list is exceptionally low on your rundown of needs, yet when you begin getting your clients information, it becomes important.
Telling customers what’s happening in your business or any deals they should be aware of is vital here. Run a contest available online or request that they join your newsletter and get 10% off their next order. Customers usually enjoy an incentive, they realise their information merits something nowadays, and therefore they won’t just go around handing out their emails and other personal information for free. Us something as a fair bargaining chip.
Look into different email marketing platforms to see what the best option could be for your venture. To kick you off – a decent, free one is MailChimp.
Things should look the right way
Make sure the look of your physical business premises matches the needs of your target audience. Your signage is the public face of your business and a great, free marketing tool. It’s the first thing that people see before they come in, and the last thing they see when they choose to leave. It’s also the only impression people get of your physical retail store if they walk by it. So, you better ensure that the impression they get is a positive one.
If your business premises are leaning slightly towards the older side of life, you may want to consider giving it a fresh lick of paint. This isn’t just to make it look more modern, as you may be going for a more aged aesthetic, or a retro style may be a strong theme within the look of your business. However, nobody wants to see a run-down old building stood there, looking like it shouldn’t have an ‘open’ sign attached to its doors.
With that in mind, just try to make the front of your business’ building look appealing enough to potential customers, so that they might pop in, even without being overly aware of what it is you sell.
Many shops suffer from the same problem. If you’re marketing your business to a younger audience, it must look good on the outside, well-lit, and exciting. If you’re marketing to an older audience, they’re probably in the mood for a more easy-going time. Your ‘shop front’ can help you capture whichever market you prefer and whatever segment of the target audience you’re trying to attract.
Collect online reviews
In the event that you feel the assistance or product you’re offering is of a high quality, ask your customers for reviews. These are indispensable for any business to flourish and clients who are unsure about whether to spend money with you will consistently search out reviews become coming to their own conclusion. This is simply the way of the modern world.
According to Campaign Monitor, emails are opened up to 27% more often if the subject line is personalised. This means even making the commitment to differentiate emails can earn that much-needed customer feedback.
Offering customers an incentive can be another positive way of developing online feedback. Not many people will turn down a freebie, making incentives an often-successful method of business-to-customer negotiation. The incentive you decide to offer will be unique to your business, but an online voucher often carries a high level of persuasion.
You must, however, be careful not to purchase online reviews in any way. Instead choose to try and build them naturally rather than throwing important funds away for the sake of a quickened development.
Make a Facebook group
If you are skilled with social media, you should make a Facebook group to help your customers in multiple ways. At the point when individuals take part in a Facebook group and discover a local area, they’re bound to trust you and thusly, spend their cash with you. It’s a great method to perceive how your target audience functions, talks, thinks and what they need from you. The best part is that it’s totally free.
Create a business blog
If you have a company website, you should strongly consider adding a blog onto there. Begin presenting content that is significant to your business. This assists Google with discovering you and begins to push you up the search rankings in your chosen industry. The more you post, utilising keywords which are relevant to your venture, the faster an audience will discover you and rely on you for useful information.
Network network network
Networking – you either love it or you disdain it, however it’s certainly evolving. Network groups are being made by people that are substantially more easy-going and based around making an inclusive community rather than an exclusive environment. Look into what networking events are happening in your local area and attend the ones that believe will help your business venture to grow in the right way.
Keep in mind that not every single event will be right for your business, but that’s okay.
Marketing on a budget
With these cost-effective marketing tools at your disposal, there is no way your company won’t have every chance of surviving and thriving as soon as it opens its doors for the very first time. Do your research and avoid spending more money than you need to in the key areas of your marketing campaign.