Many active businesses in the modern world maintain an accompanying blog that keeps their audiences informed, entertained, and most importantly connected to the brand.
These days people want to know more and more about the finer details of businesses they are invested in, as well as having more reasons to financially support them if they should choose to do so. Basically, if you want to maximise your sales and profit margins, you better ensure your business’ blog is top notch.
We will now walk you through some of the best things you can do to try and expand your blog into something more than it is today.
The importance is clear to see
Adding a blog or news section to your recruitment website is essential to help it rank effectively. It’s an opportunity to include relevant keywords and join in on the conversation ongoing within your industry, or just raise a point about something completely new that your audience will find to be insightful.
Running a blog will award your business with a platform to demonstrate all the knowledge you’ve gained in your career up until this point. Clients and customers alike will trust you more as a business and feel more inclined to spend money with you if you can demonstrate expert level knowledge and produce high quality content regularly.
Allow your blog to speak for your business and develop your brand
Your blog should be representation of your business in some way, even if it doesn’t directly talk about your own venture. The content on your blog needs to be of a high quality so that any potential audience members start to believe in you as a brand and consider spending money with you in the future. This is where knowing the difference between a business and a brand comes into play.
The main key difference between a brand vs business is rather simple to understand. A business is the organisation that produces products and offers services. Meanwhile, a brand is the image or identity that any business projects; the way that consumers perceive a business.
There is indeed much more to both brand and business than first meets the eye. While knowing the key difference between the two is fundamental to further success within your chosen sector, it isn’t the sole be all and end all. Knowing how these two phrases fit into many different business areas is required if you are hopeful of leading your firm to a highly prosperous future.
Look at what other blogs do well and apply it to yours
Look at the blogs of some of your closest competitors and view what they do well and what they don’t do so well. It will be just as important to look at good examples as it will be to look at bad ones, as you can always learn something from both; you’ll either learn what to do more with your own blog or see what you need to avoid doing. This sort of market research will be essential to the development of your company blog.
Conducting market research is important for many reasons. Not only will it give you the advantages we have already walked you through, but it’ll also open up new windows of opportunity for your business venture. You’ll be able to make changes to your products and services based on gaps in the market and even possibly change your mind about what sort of audience you should be targeting.
Carrying out your own market research consistently is fundamental for staying aware of current market trends and keeping a up with the competition. Regardless of whether you are beginning another business, looking to grow one you currently own, or developing new products, conducting market research is fundamental when trying to grow your blog.
Set some goals for your blog
Having business goals doesn’t only refer to sales or audience growth, it can also indicate things you want your company blog to achieve.
All business blogs need strong business goals to aim for and follow. These objectives and aims will keep them on track if they start to veer away from what originally made them successful. Furthermore, business goals help to motivate employees and give workers a reason to keep going when things start to become a little more difficult for them; this is no different when it comes to being tasked with running an online blog.
If a blog has nothing to aim for, it will ultimately fail. Set business goals that are specific to your company blog page and have multiple things you want it to accomplish ongoing all at once; beyond this, you can begin to share the work out between yourself and your employees to ensure you have a great chance of achieving everything you set out to at the start of the year.
Make your site easy to use
If your website isn’t easy to use, then the chances are that your blog will be difficult to find. This isn’t good enough when you are attempting to grow your blog into something bigger and better than ever before.
You need your audience to understand what you offer straight away. You ought to consistently ask yourself: “If I was an audience member, would I enjoy my website? Would I instantly understand what it was all about?” If your response is no to both of those inquiries, then, at that point you need to re-do the appearance of your website until your answers have changed.
Ensure that your navigation bar, the content you offer, and the overall style of the entire site are generally connected. They need to cooperate throughout your whole website: on the off chance that they don’t, your audience will in all likelihood close the window straight away and go elsewhere for content updates and blog posts.
Put your search box some place unmistakably noticeable. It’s the most straightforward route for your audience to track down the information they need, so lead them to it with a great deal of ease
Plan your content well in advance
If you want to develop a highly successful content marketing strategy, you will need to prepare content well in advance of the date you expect to post it. Coming up with things on the fly is extremely difficult at times when you are working in a creative environment, so always try to give yourself plenty of time.
The main thing that will help your company blog to increase in size is to produce high-quality content consistently. As time progresses on, this is what the major search engines (such as Google) continue to recognise and reward the most. Therefore, it is of the utmost importance that you begin to fully understand this process.
For you to be able to identify your target audience (and attract them to your company blog), you’ll have to produce content they deem to be valuable and/or entertaining. Once you build a readership, your focus will shift on to maintaining it. This can be achieved by producing that valuable or entertaining content on a regular basis and ensuring it is always of the same high quality.
This may initially come across as a pretty simple concept to grasp, but even the best bloggers in the world will sometimes struggle with the demands of creating the next post.
Some bloggers attempt to think of new content on a daily basis, which is very difficult to do. Even though in rare instances this strategy might work out for a short burst of time, it will inevitably lead to problems and damage the chances of growing a company blog.
For example, you may eventually run out of creative steam and fail to develop new content ideas each and every day, not know what to pursue next, lose sight of your overall strategy and fail to move in the right direction, or miss out on opportunities for that would be advantageous to your blog.
If you do not use an editorial calendar, you will almost certainly face difficulties when you try and see past today or tomorrow. If you do not have a long-term plan of action, you will miss out on moments of growth that may have otherwise been available to you. Try not to run this risk and instead utilise an editorial calendar.
An editorial calendar that is updated regularly and within lots of time solves all of those problems in multiple ways. It will keep your content organised, in line with what your audience is looking for from it and posting consistently. Planning your content in advance will be one of the biggest factors in your blog’s overall potential to grow or not.
There are many free templates available online, so it shouldn’t take too long before you find the one that’s just right for you.
Your business blog should not try to be everything all at once, as that rarely ever works out well. However, it will need to be a place where your target audience can come to and trust to be the ultimate authority on a niche topic. The best way of achieving that is to build an ecosystem within your content that helps to connect it all together.
Think of it like this – everything that gets published to your blog will need to relate back to all other pieces of content you have created over time. By creating this web of content, you answer reader questions and ask them questions of your own, giving them things to think about and creating interesting, thought-provoking discussions for them to enjoy.
This ultimately means that you need to utilise links within your blog posts that will send readers to other posts of yours, rather than away from your website. This helps to connect your content together, all while keeping you audience on your site for longer. The more of your content they consumer, the more attached to your business they will ultimately become.
This makes developing a content ecosystem a great idea when attempting to grow your blog further. You’ll be engaging your readers and keeping them under your sphere of influence for longer than ever before.
Set SMART goals for your blog
Though we have already spoken about how goals can be important to set when running a company blog, you should also consider following the SMART framework.
When setting new goals for your company blog, you need to ensure that you are following the SMART framework. This means that every single one of your goals or objectives are specific, measurable, attainable, relevant and time bound. Without following this structure, you run the risk of creating unrealistic goals for yourself and your small business venture; setting your company unachievable tasks isn’t going to help it in any way.
To successfully set and achieve goals you’ll need to first identify where the problems lie within the structure of your business blog and where there is some room for improvement. This will award you with some guidance and set you down the right path from the beginning of the blog-growing process.
Ensure it is effortless to share your content
If sharing your content is a real pain for someone to do, there is almost no chance whatsoever of them doing so. If you want your content shared by as many people as possible online, then start making it stress-free.
This may seem really obvious to you but believe it or not it is a very common problem amongst bloggers today. This leads them to missing out on one of the most achievable methods of growth around. If you are wishing for growth when it comes to the blog you run, then make sharing your content as painless and easy as possible for your readers to do. There is no excuse in this day and age not to make things easily sharable, nor is it a forgivable act to forget about.
Think about it as free growth for your own blog page. If sharing only takes one click of a button, the chances are people may feel inclined to go ahead and press on it. The more shares you collect, the more people see your content and the higher rates of growth your blog will experience.
Engage your audience by asking them questions
You may feel that running a company blog consists mainly of you answering questions in one way or another, but this doesn’t always have to be the case. Most audience members like to feel involved, so you should aim to engage them whenever possible. Ask questions of your readers and get them to send in their answers that could feature in a future blog post.
Not only will this be an exciting proposition for your readership, it will also build up content you can use, which you haven’t had to write yourself. Get the opinions of others and share the best ones on your blog in an appropriate post. This will fill any gaps in creativity you are suffering from at the time and allow you to shine the spotlight on someone else for a while.
This could even lead you on to developing new content ideas, based on what your readership has said. Even if it doesn’t become fruitful in this sense, it will at least give you the opportunity to interact with your audience and build a stronger relationship with them – all while growing your business blog.