Earning a living through freelance can be the perfect way for someone to be their own boss and decide how they want to go about their business.
However, this is very difficult to get into at times and it can be a real struggle to make a decent amount of money. Without first being aware of how to make it as a freelancer in your chosen industry or sector, you will likely have a tough time turning it into a career.
When it comes to being a freelancer, there are a list of do’s and don’ts that you must understand before taking the plunge. Without first knowing about these things, it can be very difficult to have a full grasp of where you want to go with your career and know what line of work you’d like to offer your services within.
For instance, you need to be highly skilled within the area that you wish to work. You must have experience, be able to offer something that others cannot, and know how to get in touch with the people that can place you in the correct positions and basically give you some work.
Being a freelancer isn’t necessarily the easiest option, but it can prove to be the most rewarding if you go about things in the right way and have a little bit of luck on your side.
The stats worth knowing about
Statista has reported that, “in 2020 there are now almost 2.2 million freelancers in the UK, up a small one percent from 2019. Of these over 1.9 million state that freelancing is their main job with a further 239,000 people doing freelancing as a side hustle alongside other employment”.
Find your own niche
When you start your freelancing career, you will likely want to grab every paid opportunity that you can find. However, the further you go into that line of work the more difficult a time you will have if you continue to be so broad. You will not need to cast your net as wide as possible, but instead choose to find something unique that you can focus on and make a full career out of.
This is where finding your niche comes into effect. If you can become an expert in a particular field, you’ll always find that there are those out there in need of your services. This also means that you can start to charge more for those said services and increase the price of your fees, which is obviously going to be advantageous to you.
Find your own niche and become a knowledgeable expert within that sector. The better prepared you are to face a job, the better you will perform, which means your clients will stay happy and hopefully recommend you to their peers and colleagues.
Know your target audience
If you want to be a freelance worker, it is integral that you know who your audience is. Without this knowledge you will not be able to approach companies or people that you believe will benefit from your services. This is something you have to do a lot of as a freelance worker, so try to have a clear understanding of who you want to work for before beginning your freelance journey.
Check in on lost clients of the past
If you used to attract a larger number of clients than you seem to now, why not contact some of those that have fallen to the wayside? You can send email messages out to them that or contact them via telephone and ask them if you can continue to help them in any way. Tell them about the new services you have to offer and attempt to peak their interests once more.
Client’s love purchasing services at discounted prices, so when you are trying to claw back some of your old clients and consumers, make sure you let them know about all your newest offers. If someone can get something at a cheaper price than normal, they are most definitely more likely to make an impulsive purchase.
Take advantage of this when money starts to get tight and offer your services at a slightly discounted rate if you can afford to do so. Even as little 10% will help you to sell yourself to past clients, so see how you can get them hiring you once again.
Remain updated on your industry
Comprehend what’s going on in your industry as well as in your nearby local area. What will they mean for you and how would you be able to capitalise on it? Eventually, however, you will need to focus on providing value to your customers and clients, says Entrepreneur. Each new service or offering should offer huge incentive to the existences of your clients. It should likewise be of the highest possible quality. Otherwise, all your hard work will end up being completely wasted.
By staying up to date with all the changes that occur within your chosen sector or industry, you will be able to remain one step ahead of your competitors and gain the freelance work you so desperately need in order to keep your career path on the right track.
Learn a new skill and expand your services
When working as a freelancer in any area of the business world, it is often wise to step back from what you are doing for a moment and analyse the areas where you fall short. By continuing to learn new things, even after you reach a position where you are getting plenty of work, you can push yourself to reach greater heights. This will ultimately help you to acquire even more clients should you aspire to do that.
Don’t ever think that your career has reached a ceiling or that it has no room left to grow, because you can always create new goals and aim for new targets. However, to do those things, you’ll consistently need to be learning new stuff and developing your skillset. By being able to offer more than just one form of service at a high standard, you will ultimately find more work and make more money.
By planning things each week, you can gain yourself more time to do learn new skill. Learning something new will add to your skills and add a new dimension of interest to your life—another important part of achieving a healthy work-life balance and increasing your freelance success rate. Business consultants, trainers, and business coaches can help set you on a path to adopting new skills and making a greater fortune from freelance jobs.
Build a strong portfolio website
It’s implied that a standout amongst other approaches to exhibit your specialised abilities is by having a stunning portfolio website of your own. Assuming you want people to take you seriously as a freelance worker, you will require a site that:
- Showcases your skills.
- Highlights significant past experience.
- Shows exactly who you are and what you have to offer.
- Includes your contact details with the goal that potential customers can undoubtedly discover you.
Additionally, an effective portfolio can truly take care of you on the off chance that you don’t have a ton of job experience to demonstrate that you know a great deal.
The motivation behind your portfolio is to instruct, spark interest, and persuade potential customers that they’ll need to pick you for their specialised necessities. That is the reason it merits putting time into choosing what to highlight on your portfolio and how it’s being shown—before you begin searching for new ventures.
If you don’t have a website showcasing the very best of your professional workings, then customers and clients will only have your word for how talented you are. People today require proof from freelance workers that they’ll be able to get the job done and do it well. Therefore, you should consider putting together a portfolio webpage as early as possible and build it up as time goes on. Show the world what you can do and they’ll start seeking you out, rather than the other way round.
When your portfolio site is up, begin including a connection to the site inside your email signature and on your social media pages. This will allow people to view the best examples of your work easily and therefore have more chance of asking about your services.
Start freelancing before giving up the day job
We strongly recommend starting a freelance business while you keep your normal everyday employment, instead of quickly seeking out independent work.
Notwithstanding the way that making a top-notch portfolio site, fabricating your own brand, and adding to your portfolio normally takes a decent amount of time, it’s a smart thought to have a couple of regular freelance clients on your list prior to giving up your main source of income.
We propose developing your side pay to something like 50–75% of your complete current pay prior to leaving your everyday work, contingent upon your risk tolerance levels.
Dealing with a tight timetable, hefty responsibility (including difficult freelance projects), and being answerable for customer expectations with restricted time assets will show you rapidly what it resembles to maintain your own business.
The other great advantage of getting independent customers while you’re working all day is that you can be particular. You likely don’t absolutely need the cash. This sets you in a place to turn down work that either doesn’t pay enough to legitimise your time speculation, or that you’re not really intrigued by.
These are two focuses you’ll should be a fanatic about assuming you need to be content once you’re freelancing on a full-time basis.
PDQ Funding can help you to achieve your freelancing goals
PDQ cash advance is a short-term unsecured business funding product. Its name derives from a PDQ Card Payment Machine, this is where repayments for the PDQ cash advance are taken from source. The repayments for the advance are charged at a percentage split. This is usually about 7% of each transaction goes towards repaying the unsecured cash advance. S
ome businesses, like the hospitality industry have the seasonal cash flow this funding product is a perfect fit. It is suitable for businesses which take a percentage of their sales via card terminals.
If your business takes card payments and needs an unsecured business funding, then a business cash advance may be the right solution. It works in a similar way to a business loan but with flexible, instead of fixed, monthly repayments.