With the release of Oxo’s vegan beef-flavoured stock cubes looming large, it’s important to look at how this positive move for the Planet can also be an encouraging move for businesses. There’s been a recent boom in sales of plant-based products, which has lead to some unexpected menu updates at fast food chains. Greggs’ Bakery and KFC have both made recent contributions with their own brand of vegan products. The success of these releases is something to be celebrated but also perfectly timed from the companies, as they have both smartly cashed in on ‘Veganuary’.
Going Vegan for January
People going vegan for January is something that has inspired a sharp rise in plant-based diets for many people across the UK. This year, according to The Guardian, 130,000 people have pledged to stick to the strict diet that sees completely giving up on animal-based foods. They will opt for a healthier, more environmentally-friendly solution.
The scale of this business opportunity is huge for food manufacturers and vegan restaurant chains alike. That’s the reason why we can already see a huge rise in the amount of vegan options we have in supermarkets and other big name retailers.
Greggs was truly the first of the large-scale companies to change their ways and begin to spot a gap in the market. In January 2019, the release of their ‘Vegan Sausage Roll’ caused controversies on social media and British television shows.
The uproar from well-known celebrities such as Piers Morgan inadvertently helped the product’s popularity grow, allowing it to cause a bigger splash than it ever would have done without this attention.
This has allowed Greggs to choose to release further plant-based products, such as the new ‘Vegan Steak Bake’. The fact that large corporations have began to engage with the ever-rising vegan movement means that we will definitely start be more plant-based as a country. If these products are on the menu and you’ve heard continuous news reports about them, your curiosity will lead you to trying them.
Other companies have been less successful in their methods of releasing vegan products, such as Burger King. While trying to capture the market, they inherently messed up by with the way they cooked their burger. It is actually cooked on the same grill as animal products. This means this new soy-version of the Whopper will be cooking on the same grill as the original.
The proof is in the pudding with the rise of veganism across the UK. Earlier this month Real Business reported that, “A quarter of Brits drank plant-based milk in 2019, (19% increase from 2018). One in three Brits have stopped or reduced their meat consumption and in 2018, the UK launched more vegan products than any nation”.
The number of people trying to live a more environmentally-friendly lifestyle and consuming a greater amount of plant based food is clearly still on the rise. The product releases that have lead the way and the news stories written about them, have encouraged more people to try vegan diets. This is why, this year, you’ll see more businesses going at least partly vegan than ever before.