Earth Day is a yearly event which occurs every 22nd April, and celebrates all kinds of support for environmental protection. The yearly event has been taking place since 1970, meaning this year we’re celebrating 50 years of Earth Day. Why not get your business involved in the monumental celebration and seize the opportunity to make any positive difference you can, big or small?
The Earth Day Organisation
Here’s what the members of the organisation themselves have had to say on this year’s event. “While the coronavirus may force us to keep our distance, it will not force us to keep our voices down. The only thing that will change the world is a bold and unified demand for a new way forward. We may be apart, but through the power of digital media, we’re also more connected than ever. On April 22, join us for 24 hours of action in a global digital mobilization that drives actions big and small, gives diverse voices a platform and demands bold action for people and the planet.”
“Over the 24 hours of Earth Day, the 50th anniversary of Earth Day will fill the digital landscape with global conversations, calls to action, performances, video teach-ins and more. While Earth Day may be going digital, our goal remains the same: to mobilize the world to take the most meaningful actions to make a difference. No matter where you are, you can make a difference. And you’re not alone, because together, we can save the Earth”.
How do I get my business involved?
The best way to get your business involved in Earth Day is by letting 22nd April be the date that marks a change in how you do things as a company. , how An example of this would be to promote a greener way of travelling to and from work each day. Not only will this help the planet, but it’ll also put a nice stamp of environmental friendliness onto your company. This is a good look for any modern day business to have, it’ll make you more respectful from the outside looking in, plus it’ll create another talking point for your venture.
You don’t have to go it alone however, get your employees on board and spread the word throughout your business to create as much of an impact as possible. So, try supporting a greener way of commuting; it’s easy to get started and it won’t bring any huge changes to the way you work or the amount of time you spend at work. It’ll imply help the environment and allow you to feel good about doing so.
If you run a business that supports green commuting then it’s going to look good to clients, customers, and members of the public alike. It creates a positive image around your company and can potentially gain you some very good publicity. Think of it as doing something positive and healthy, while also allowing your business to stand out because of this.
We all know that creating a good public image for your business is something that can help to achieve growth and so celebrating the fact that you and your employees choose healthier options when traveling to and from work is a great idea. Going green isn’t all about being vegan or sticking to a certain type of diet, it’s largely about lessening the use of cars wherever possible and developing new, healthy, environmentally-friendly ways of travelling.
If you decide to get involved in Earth Day, let the world know how you’re taking part. You’re doing a good thing and making a positive impact on the planet, though that doesn’t necessarily mean you need to be modest about it. Spread the word and tell your audience how you’ve done your bit. Use it as a call for arms, persuading other people to help out just as you have, but while doing so, make sure people know exactly how you’ve helped out this year and that you plan on continuing to do so.
Small businesses can wear their environmentally friendly badge on honour across social media sites and on marketing tools such as Google Ads. This will help them to stand out from the rest of the competition and capture those all important customer eyes, just because you’ve got a bonus mark of approval and good will that others may not carry.
Stuck at home? You can still make a difference
The unfortunate spread of the COVID-19 pandemic is currently keeping the vast majority of us at home, and large numbers of us are having to work remotely as well unless it’s impossible for our roles to be transferred in that way. Though, you can still make those all important changes from the comfort of your own home, besides, most of us don’t have anything better to do at the moment, so why not help out if you can?
Since Earth Day in 1970 people have protested for the cause to keep our planet safe and offer some much needed protection to our environment. There are now more ways than ever before the average person can help to make a difference thanks to technological advancements since that time. Tackling environmental issues should in theory be easier than before because we have so much more information and data stacked into everything we collect, and we can view it from an almost endless amount of angles to find out even more. But, problems find a way to persist and remain a present threat to the world that we all live in.
While the coronavirus crisis is keeping us all at home, we should still aim to make a change. You can help out by donating to the organisation, following the rules for a cleaner and safer world that they post on the Earth Day website, or simply by making an effort to be more green. Keep up with your recycling, don’t let things go to waste, and try not to use more of things than require power and energy than you really need to. You can make lifestyle changes that will ultimately help, even while you’re social distancing.
Even making the effort to be planting trees more frequently in your garden, or purchasing more natural growth food products helps to keep the business models that are sustainable for our planet afloat.
Earth Challenge 2020
Everything’s a challenge these days in the age of social media, especially recently with us all trying to find ways to entertain ourselves from our own homes. Even though many of these challenges come by in the way of popularity contests for so-called influencers online, or people that are trying to simply build their social media following, there are a few which are created with the right intentions and for good, positive reasons. Earth Challenge 2020 is one such positive social contraption that has been invented for positive reasons, and positive reasons alone.
Raising awareness about the health of our planet is a great initiative to get behind and one that can be easily supported by anyone that has access to a smartphone and a window. By capturing images from the view of your window you can collect important data about out environment that can be used through the downloadable app that the Earth Day organisation has built for public use. Download the app and try it yourself now, in time for the celebration of Earth Day. You’ll also be able to receive updates from Earth Day by following the related social media pages and stay up to date with all the positive changes being made around the world.
Playing your part
Keeping our planet healthy and safe is something we all need to get behind for the sake of future generations of people. By doing something that creates a positive change within your company, or even raising the awareness of your staff and employees, you’ll be doing your bit and playing your part in creating a healthier environment for us all. Though, remember to let people know about how your business is helping with the worldwide proceedings, no matter how big or small the scale of your changes are.